Utsav Planners is a small but mighty South Asian wedding planning company in Metro Detroit, with the capability to host impressively elaborate weddings (just look at the photo above!). However, it was impossible to tell that based on its outdated digital presence and lack of concrete proof.

That was what I aimed to solve when proposing a plan to revamp their website & social media strategy. After evaluating their platforms' shortcomings and analyzing what competitors were doing to successfully stand out, I determined the key problems: lack of a brand story, inconsistent social engagement, and poor aesthetics (which was standing in the way of bolstering their credibility as a design-focused wedding planner). 
 
Then I got to work - I wrote an SEO-friendly brand story, built content by repurposing professional pictures (+ ones of my own), collected recent testimonials (we know the magic of reviews), and designed curated feeds for Instagram & Pinterest (after narrowing in on these platforms based on their opportunity). Here's the result: