The Ford Mustang needs no introduction, but the Mach-E might've (in 2019 that is). Ford unveiled the new Mustang Mach-E, an all-electric SUV, that year and wanted us to ideate a "billion-dollar campaign concept" (in their words) that would add value to the Mustang brand while bringing awareness to its latest addition. 

But it was hard to do so without first tackling the elephant in the room - "Electric" and "SUV" don't scream Mustang (and fans weren't happy about the Mach-E becoming part of the family). So we decided to first tackle this perception issue and then propose some recommendations: