top of page
Screen%20Shot%202020-08-14%20at%204.03_e

FCB  INTERNSHIP 

I%25E2%2580%2599ve%2520always%2520loved%

With the whole world moving online in 2020, so did this internship, but that didn't stop me from getting a comprehensive foundational understanding of how Strategy works. We dove into problem interrogation, crafting briefs (+ uncovering insights), selling ideas,
and forecasting trends.

One way I channeled everything I learned was by reverse-engineering the strategy for Budweiser's "We Won't Stop Watching" campaign:

REVERSE-ENGINEERED BUDWEISER BRIEF:

Another way was by developing the strategy for a prospective Back-to-College campaign for Walmart:

WALMART
VIRTUAL CAMPUS
STRATEGY + CREATIVE

bottom of page