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FCB INTERNSHIP

With the whole world moving online in 2020, so did this internship, but that didn't stop me from getting a comprehensive foundational understanding of how Strategy works. We dove into problem interrogation, crafting briefs (+ uncovering insights), selling ideas,
and forecasting trends.
One way I channeled everything I learned was by reverse-engineering the strategy for Budweiser's "We Won't Stop Watching" campaign:
REVERSE-ENGINEERED BUDWEISER BRIEF:
Another way was by developing the strategy for a prospective Back-to-College campaign for Walmart:
WALMART
VIRTUAL CAMPUS
STRATEGY + CREATIVE
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